IW: Kanye West’s Cruel Summer Debut at Cannes

Photography: Philippe Ruault

Cannes 2012 saw the debut of Kanye West's short film "Cruel Summer". To present the film a pyramid shaped, 200 seat, 7 screen, pavilion was a designed in collaboration between DONDA and OMA. Mr. West knows how to put on a show, ladies and gentlemen.

I'm endlessly inspired with Kanye's creativity, ambition, and willingness to change things up and try something new. Can't wait to see the film.